“With a collection inspired by religious iconography and Florentine opulence, Gareth Pugh made his Italian fashion debut at Pitti Immagine #79. Showcasing his clothes via a unique fashion film, created with Ruth Hogben and projected onto the ceiling of a 14th-century church, Pugh melded the grand traditions and art of this ancient city with his own hyper-modern fashion vision.”
You have to watch this.. it is incredible. I love how Gareth Pugh makes these videos to showcase his collections. they are always amazing.